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11/04/2004 Entry: "Ketchup Conundrum"
I've seen this linked various places, but it was John Ludwig who finally prompted me to go read it: Malcolm Gladwell on the Ketchup Conundrum. A zillion kinds of mustard, but mostly one kind of ketchup. Why is that? I didn't know what a revolutionary impact that first Grey Poupon commercial made.
I think that the article was on the author's website and not on the New Yorker site made me click through.
Replies: 1 Comment
Yes, the article is on gladwell.com (http://gladwell.com/2004/2004_09_06_a_ketchup.html). I emailed him once and asked him how it was that he was allowed to keep copyright for articles that appeared in the NYer, and he said he doesn't know why that's his arrangement. But all the better for us, since the NYer's own posting policy is so very 20th-C.
-- Mike
PS Hi to Jack.
Posted by mike @ 11/13/2004 10:01 PM PST