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07/25/2005 Archived Entry: "Real Women and Dove"
A ton of discussion at Arthur Hlavaty's LiveJournal when he posted about the Dove "Real Women" ad campaign. I have seen these ads and they look fine to me. But when I was reading his post I was thinking "Dove chocolate." What a disappointment to remember that these ads are about skin-firming creams that I don't believe work.
I've been tempted to do a controlled study by putting some magic lotion or other on only one side of my face or one thigh.
(tags: Dove, RealWomen, curves, supergee, ArthurHlavaty)
Replies: 1 Comment
I heard a brief story on these ads last week. One of the participating Real Women said she only got paid for her expenses but she was happy to do it for the way Dove was moving past unrealistic models. My thought was, hey, that's a great idea but the company's still trying to make money off your back and the trivial overall difference in cost is not going to be the deciding factor on the campaign's success. Sucka!
Posted by BillSaysThis @ 07/25/2005 06:44 PM PST